How do you determine which customer, or citizen group, best matches your offerings or programs? What if you had a way to avoid spending a lot of money and time trying to reach people and instead could more efficiently reach them�and increase your return on investment?
The segmentation capabilities in AnswerTree enable you to more accurately target people and eliminate the guesswork that many direct mail software solutions impose. Results from AnswerTree can complement your direct mail software and eliminate your need to send offers to arbitrary groups of people�or everyone�on your mailing list.
AnswerTree enables you to more efficiently target the right groups of people. Use scalable decision trees to reveal segments and predict how groups will respond to your promotions and programs. AnswerTree gives you the widest choice of decision trees available through four powerful algorithms, including CHAID, so you can choose the best fit for your data.
AnswerTree visually displays decision tree models�so you can easily see the groups that matter. At-a-glance evaluation graphs enable you to act on results quickly. Answer Tree's unrivaled analytical power, scalability, and presentation features give you a smarter, more effective way to discover significant groups and create profiles.
AnswerTree 3.1 is available in English, Japanese, French, German, Italian, and Spanish. Contact your local office to find out more.
If you are an OEM and would like to add the predictive analytics capabilities of AnswerTree to your application, click here to learn more.
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