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May-Dec Schedule (PDF)

Course Descriptions
· Getting Started with SPSS
· Experienced with SPSS
· Analysis and Data Mining
· Survey and Market Research Data Collection

What You Receive

Prediction, Segmentation & Profiling

This NEW three-day course is designed for anyone who wants to segment their data, and predict responses or outcomes. For example:

• create segments of customers for use in marketing campaigns
• predict which customer will respond to a new product or offer
• predict outcomes of a medical procedure

Prerequisites

• Knowledge of the basics of SPSS equivalent to the level of Introduction to SPSS.
• A good understanding of data analysis.

Overview

In this course you will examine relationships and hidden patterns in your data using methods for data reduction, prediction, segmentation and profiling.  You will learn the similarities and differences between these techniques; when to use each technique, what type of data is required, how to set them up in SPSS and how to interpret the results.  This course is applications oriented rather than theoretical.

The course covers

• Data reduction through factor analysis methods
• Running principal components analysis (PCA) and interpreting the results
• Cluster analysis techniques
• Running a cluster analysis and interpreting the output
• Using cluster analysis to isolate unusual cases
• Relating clusters back to other information in the data file � profiling each segment
• Response-based segmentation
• Logistic Regression
• Discriminant Analysis
• Decision tree analysis using CHAID

SPSS Products Used

• SPSS Base, SPSS Regression Models, AnswerTree/SPSS Classification Trees

Duration & Cost

• 3 days - $1,980 (inc. GST) for a scheduled public training course

Scheduled Dates for 2005

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