Predictive analytics connect data to effective action by drawing reliable
conclusions about current conditions and future events.
SPSS has become a leader in predictive analytics technologies through
a combination of commitment to innovation and dedication to customers.
Throughout our history, we have produced predictive analytics software
that enables our customers — corporations, academic institutions,
healthcare providers, and government agencies — to better focus
their operations.
SPSS customers combine predictive analysis with their own organizational
business knowledge to gain critical insights into customer acquisition
and retention, up-selling and cross-selling, fraud detection, and patient
outcome improvement.
Each of these insights relate specifically to people — people in
the form of customers, employees, patients, students, or citizens. SPSS
customers gain greater insight into people's actions, attributes, and
attitudes as a result of our historical analytic focus on "people
data."
For example, SPSS predictive analytics help:
Businesses address customer lifecycle issues, such as attracting new
customers, keeping the best ones longer, and improving their interactions
with them
Researchers and analysts uncover relationships and identify trends
Educators better prepare students for roles in the commercial, academic,
and public sectors
Government organizations focus on reducing fraud, crime, and non-compliance
Independent software vendors (ISVs) enhance the value of their solutions
by embedding pre-built SPSS predictive analysis components within their
applications
Here are just a few of the ways that SPSS predictive analytics are benefiting
customers in a wide variety of industries:
A leading bank uses SPSS software to better focus its marketing efforts,
resulting in a 50% increase in sales and a 30% decrease in key marketing
costs.
A provider of precision e-mail marketing services uses SPSS software to
help its clients target their marketing campaigns, increasing its own
revenue by more than 60%.
A medical researcher at a major hospital uses SPSS software to more efficiently
analyze gene expression data, leading to more rapid advancements in the
study and treatment of pediatric brain tumors.
A leading provider of payment processing and fraud detection solutions
for Internet merchants uses SPSS software to help its customers reduce
losses due to fraud. The result has been a 700% reduction in charge-back
rates. Risk management costs were also reduced due to a 40% decrease in
the number of manually reviewed transactions.
A major financial services company uses SPSS software to identify new,
more profitable locations in which to grow its business, resulting in
a 50% reduction in forecasting errors.
A college in California uses SPSS software to reduce recruitment-oriented
marketing costs, improve curriculum offerings, and increase student retention.
By helping customers meet critical challenges such as these, SPSS regularly
demonstrates the dramatic ROI achieved through the tactical and strategic
deployment of predictive analytics. Through predictive analysis, organizations
can not only better manage the present, but also improve their future.
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