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Predictive analytics connect data to effective action by drawing reliable conclusions about current conditions and future events.
SPSS has become a leader in predictive analytics technologies through a combination of commitment to innovation and dedication to customers. Throughout our history, we have produced predictive analytics software that enables our customers — corporations, academic institutions, healthcare providers, and government agencies — to better focus their operations.

SPSS customers combine predictive analysis with their own organizational business knowledge to gain critical insights into customer acquisition and retention, up-selling and cross-selling, fraud detection, and patient outcome improvement.

Each of these insights relate specifically to people — people in the form of customers, employees, patients, students, or citizens. SPSS customers gain greater insight into people's actions, attributes, and attitudes as a result of our historical analytic focus on "people data."

For example, SPSS predictive analytics help:

Businesses address customer lifecycle issues, such as attracting new customers, keeping the best ones longer, and improving their interactions with them
Researchers and analysts uncover relationships and identify trends
Educators better prepare students for roles in the commercial, academic, and public sectors
Government organizations focus on reducing fraud, crime, and non-compliance
Independent software vendors (ISVs) enhance the value of their solutions by embedding pre-built SPSS predictive analysis components within their applications

Here are just a few of the ways that SPSS predictive analytics are benefiting customers in a wide variety of industries:

A leading bank uses SPSS software to better focus its marketing efforts, resulting in a 50% increase in sales and a 30% decrease in key marketing costs.
A provider of precision e-mail marketing services uses SPSS software to help its clients target their marketing campaigns, increasing its own revenue by more than 60%.
A medical researcher at a major hospital uses SPSS software to more efficiently analyze gene expression data, leading to more rapid advancements in the study and treatment of pediatric brain tumors.
A leading provider of payment processing and fraud detection solutions for Internet merchants uses SPSS software to help its customers reduce losses due to fraud. The result has been a 700% reduction in charge-back rates. Risk management costs were also reduced due to a 40% decrease in the number of manually reviewed transactions.
A major financial services company uses SPSS software to identify new, more profitable locations in which to grow its business, resulting in a 50% reduction in forecasting errors.
A college in California uses SPSS software to reduce recruitment-oriented marketing costs, improve curriculum offerings, and increase student retention.

By helping customers meet critical challenges such as these, SPSS regularly demonstrates the dramatic ROI achieved through the tactical and strategic deployment of predictive analytics. Through predictive analysis, organizations can not only better manage the present, but also improve their future.


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