SPSS Conjoint gives you a realistic way to measure how individual product attributes affect consumer and citizen preferences. With SPSS Conjoint, you can easily measure the tradeoff effect of each product attribute in the context of a set of product attributes—as consumers do when making purchasing decisions.
When you use both conjoint analysis and competitive product market research for your new products, you'll be less likely to overlook product dimensions and more likely to develop products and services that sell.
Answer your critical product market research questions:
You can answer all of your questions by analyzing your new products before you spend valuable resources trying to bring successful products or services to market. Use SPSS Conjoint to ensure you spend your efforts on service or product development that has the best chance to succeed.
SPSS Conjoint has the procedures you need to conduct service and product development planning:
SPSS Conjoint is available in English, Japanese, French, German, Italian, Spanish, Chinese, Polish, Korean, and Russian. Contact your local office to find out version information and more.
Anticipated availability is September 2005. You can order new licenses of SPSS Conjoint 14.0 directly from the Web store. If you would like to pre-order an upgrade to SPSS Conjoint 14.0, please contact an SPSS Inc. representative at 1.800.543.5815 (North American customers only). To find out the availability of SPSS 14.0 in your area, contact your local office.
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