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SPSS Inc. is the world's leading provider of predictive analytics software and solutions. Founded in 1968, today the company has more than 250,000 customers worldwide, served by more than 1,200 employees in 40 countries.

SPSS customers fall within virtually every industry, including telecommunications, banking, finance, insurance, healthcare, manufacturing, retail, consumer packaged goods, higher education, government, and market research.

Helping organizations improve business performance through analytics
SPSS has become a leader in predictive analytics technologies through a combination of commitment to innovation and dedication to customers. Throughout our history, we have produced predictive analytics software that enables our customers to anticipate change, manage both daily operations and special initiatives more effectively, and realize positive, measurable benefits. By making existing data useful in new ways, our software leverages the value of organizations� investments in other information technologies.

Achieving measurable results
With SPSS predictive analytics solutions, organizations are able to direct, optimize, and automate specific decision processes to meet organizational goals. SPSS software examines data on past circumstances, present events, and projected future actions using advanced analytics, and then delivers recommended actions to the people and systems that can take effective action.

Here are just a few of the ways that SPSS predictive analytics are benefiting customers in a wide variety of industries:

• A leading bank uses SPSS software to better focus its marketing efforts, resulting in a 50% increase in sales and a 30% decrease in key marketing costs
• A provider of precision e-mail marketing services uses SPSS software to help its clients target their marketing campaigns, increasing its own revenue by more than 60%
• A medical researcher at a major hospital uses SPSS software to more efficiently analyze gene expression data, leading to more rapid advancements in the study and treatment of pediatric brain tumors
• A leading provider of payment processing and fraud detection solutions for Internet merchants uses SPSS software to help its customers reduce losses due to fraud. The result has been a 700% reduction in charge-back rates. Risk management costs were also reduced due to a 40% decrease in the number of manually reviewed transactions
• A major financial services company uses SPSS software to identify new, more profitable locations in which to grow its business, resulting in a 50% reduction in forecasting errors
• A college in California uses SPSS software to reduce recruitment-oriented marketing costs, improve curriculum offerings, and increase student retention

Customer Story Compendium Learn how leading organizations use SPSS predictive analytics software.

By helping customers meet critical challenges such as these, SPSS regularly demonstrates the dramatic ROI achieved through the deployment of predictive analytics. Through predictive analysis, organizations can ensure that the actions they take today will directly affect the achievement of their organization�s goals tomorrow—and become a Predictive Enterprise.