February 2004
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| SPSS
TechTips |
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Use analytics to satisfy customers |
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See It in SPSS: Amos 5.0 |
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Do you have an analytics success story? |
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Join us at the 2004 ARF Conference |
SPSS
MR Dimensions™ in
action: Real-world stories and developments
The final issue of mrFocus,
SPSS' survey and market research technology newsletter, brings you
news and views from the SumIT03 event. Discover how Procter & Gamble
is finding new ways to research its customers and products, and why
NOP World is replacing its data collection platforms with integrated technologies. mrFocus subscribers: SPSS
Direct will continue to bring you market and survey research news
from SPSS Inc.
Go
to mrFocus.
How to reach
and satisfy customers in the age of �do-not-call�
In this DM News article,
originally published in response to the U.S. �do-not-call� legislation,
SPSS Inc.'s Bob Slaker, senior manager of direct response marketing,
explains how to improve marketing strategies and customer satisfaction
by using analytics to gain insight from the large volume of customer
data available in most organizations. The recent CAN-SPAM Act makes
intelligent marketing and direct mail strategies more critical than
ever.
Read
the full article.
Dutch universities
streamline testing with SPSS MR Dimensions
Instructors
at INHOLLAND, a network of universities in the Netherlands, spent
too much time creating and grading paper student exams. In order to
streamline the process, INHOLLAND chose the mrPaper™ and mrScan™ tools
from the Dimensions survey research platform. mrPaper and mrScan
enabled INHOLLAND to create a question database and provide more
reliable, accurate test evaluation data.
Read
the full story.
Simplify survey data
collection with SPSS Data Entry Enterprise Server™ 4.0
New
SPSS Data Entry Enterprise Server 4.0 enables SPSS 12.0 users to
enhance survey and data collection efforts by automatically
creating SPSS® .SAV
files for immediate analysis. SPSS Data Entry Enterprise Server 4.0
provides secure online data collection and allows respondents to complete
surveys on their own schedules.
Learn
more.
Free online seminar � See It in SPSS: Amos™ 5.0
Join us on March 10
at 11:00 a.m. CST to learn how to test relationships between variables
using the structural equation modeling (SEM) techniques in Amos 5.0.
You'll be joined by our special guest, Amos developer Dr. Jim Arbuckle,
and will see a demonstration of Amos' easy-to-use features and intuitive
graphics-based output. This seminar is ideal for researchers with
observational data; analysts who use regression, reliability, or factor
analysis; survey and market researchers; and social scientists.
Register
today.
Do you have an analytics success story?
Has your organization applied
analytics�and achieved business results�in
an interesting and innovative way? We want to hear from you. Share
your ideas and best practices, and inspire others, at the SPSS Directions
2004 user conference. We're looking for real-world case studies that
demonstrate how to use analytics for measurable business results.
To be considered for the conference, simply complete our online proposal
form by Thursday, April 15, 2004.
Get
the details.
Join SPSS Inc. at
the 50th Annual Advertising Research Foundation Conference
SPSS
is proud to be a sponsor of re:think!, the Advertising
Research Foundation Conference and Trade Show to be held April 26-28
in New York City. Join more than 1,600 of your advertising research
peers and learn from industry leaders, case studies, workshops, and
more. SPSS will showcase several new solutions, including the latest
offerings from the SPSS MR Dimensions survey research platform.
Find
out more.
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