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February 2005
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| SPSS TechTips |
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Enabling the Predictive Enterprise |
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Yorkshire Water accurately predicts flood risks |
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Learn about real-time marketing from visionary Don Peppers
Join SPSS CEO Jack Noonan and Don Peppers, acclaimed author and founding partner of Peppers & Rogers Group, at upcoming SPSS Predictive Analytics Summits in London (March 1) and Copenhagen (March 3). Mr. Peppers will discuss �Using Real-Time Marketing to Achieve a Return on Investment,� and a variety of SPSS customers will explain how predictive analytics helped them to improve business processes and achieve measurable results. Register today!
Register for the SPSS Predictive Analytics Summit in London.
Register for the SPSS Predictive Analytics Summit in Copenhagen.
VTR GlobalCom increases retention and improves market research
VTR GlobalCom, a subsidiary of U.S.-based United GlobalCom, is a major provider of phone, cable television, and broadband Internet services across Chile. In order to market more effectively to its subscriber base, VTR used SPSS for Windows® to improve its customer research capabilities, and the Clementine® data mining workbench to segment its customers and create powerful predictive models. In just one year, VTR improved customer retention by 13 percent by reacting quickly to predicted churn.
Read the full story.
What's the state of market research today?
According to a recent survey conducted by SPSS Inc. and the American Marketing Association (AMA), many market researchers are concerned about keeping up with new technologies that could make it easier to achieve their goals. A recent Marketing News article details the survey findings. Click the link below to read the full story. If you're wondering how you can make your job easier�and achieve better results�we invite you to attend The Survey Research Challenge on March 3 in Boston, Massachusetts. Join thought leaders from across the industry as they provide their unique perspective on the trends affecting survey researchers today. You'll get valuable feedback and suggestions on how to solve your toughest research challenges.
Read about the survey results in Marketing News.
Register for The Survey Research Challenge.
The AMA Thought Leadership Forum: Enabling the Predictive Enterprise
Join SPSS and the American Marketing Association (AMA) on March 16 to learn how leading companies�including Nextel, Acxiom, Cox Communications, and Churchill Downs�are increasing revenues and maintaining a competitive edge with predictive analytics. At this half-day seminar in Atlanta, Georgia, you'll discover how predictive technologies provide real-time answers that enable you to make informed decisions quickly. And you'll hear from companies that are using these technologies today for measurable results. Register today!
Register for the AMA Thought Leadership Forum.
Yorkshire Water accurately predicts flood risks
Yorkshire Water provides water and sewage services to more than 1.7 million households in the United Kingdom. In order to prevent incidences of internal flooding, the company wanted an accurate way to predict which areas were most at risk. Using Clementine and SPSS Services, Yorkshire Water developed an effective flood prediction system that helped them detect up to 30 percent more potential flooding, take proactive steps to prevent major incidents, and increase customer service and satisfaction as a result.
Read the full story.
Save the date for SPSS Directions 2005: November 16-19, 2005
Mark your calendar today for the premier SPSS user conference, to be held this year at Caesar's Palace in Las Vegas, Nevada. Learn the latest trends and best practices in statistics, data mining, market research, and business intelligence, and gain practical product tips and tricks that will help you do your job more efficiently. Stay tuned for more information!
Visit the SPSS Directions 2005 Web site.
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