SPSS Direct subscribers: Save $300 on SPSS Directions 2004
Take advantage of the more than 40 breakout sessions scheduled for the SPSS Directions 2004 user conference, on topics including analytical CRM, survey and market research, the public sector, and technical tips and tricks. To thank you for subscribing to SPSS Direct, we’re offering an extension on the Early Bird Registration Discount only to SPSS Direct subscribers. You’ll save $300 when you register by August 7, 2004. When registering, please use the appropriate discount code from the list below:

• Academic registrants: SPSS Direct - Academic
• Government registrants: SPSS Direct - Government
• All other registrants: SPSS Direct

Home improvement vendor reduces “shrink” with the ShowCase® Suite
Chase-Pitkin Home and Garden, a chain of home improvement stores with more than 2,600 employees, was facing a problem known in the retail industry as “shrink”—an unexplained disappearance of product. By tracking its "for-sale" items with the ShowCase Suite, the leading business intelligence suite for the IBM® eServer iSeries™ (AS/400®) platform, Chase-Pitkin was able to reduce shrink on key items by up to 50 percent, increase corporate-wide visibility of store data, and improve its supply-chain practices.
Read the full story.

Integrate customer feedback for business improvement with Dimensions™
Dimensions, SPSS Inc.’s integrated suite of survey applications, enables organizations to continuously incorporate customer feedback to drive business strategy. With new Dimensions 2.2, it’s easy to centrally manage Web and outbound telephone interviewing, immediately access interactive results, and analyze survey data alone or together with behavioral and transactional data. And you’ll increase productivity with advanced automation and deployment capabilities, including the new Dimensions Component Pack™.
Find out more about Dimensions.
View upcoming free Dimensions events.

Resort Sports Network (RSN) improves Web experience with NetGenesis®
RSN, a national cable television and Web network, wanted to better understand visitors to its Web site, RSN.com. Using NetGenesis, SPSS Inc.’s Web analytics software, RSN made important discoveries about visitor behavior that prompted a complete site overhaul, and enabled the company to increase visitor retention by 28 percent.
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ESOMAR Congress 2004: Integrating market research in business
As the role of customer and market research expands, there is increased focus on using this critical data to shape business strategy. This issue is the theme of the 2004 ESOMAR Congress and Trade Exhibition, to be held September 19 to 22 in Lisbon, Portugal. SPSS is proud to be an official sponsor of the conference, which brings together marketing, market research, and advertising professionals from across the globe.
Find out more about ESOMAR.

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