Learn how MIT students won millions from Las Vegas casinos
The best-seller “Bringing Down the House” tells how a group of MIT students used a legal system of statistics and number-crunching to win more than five million dollars from Las Vegas casinos in the early ‘90s. Now two characters from the book, Kevin Lewis and Andrew Tay (using aliases to protect their privacy), bring their incredible, true story to SPSS Directions 2004, the premier SPSS user event. Join them this October 24-27 in Las Vegas to find out how they did it!
Find out more.

Get greater insight from open-ended survey responses
Open-ended survey questions provide valuable information, but coding responses can be tedious, time-consuming, and costly. New SPSS Text Analysis for Surveys™ enables you to extract key concepts and efficiently create categories using a combination of linguistic and manual techniques. Then you can export categories to SPSS® Base or 
SPSS Tables™ for analysis and graphing. You’ll have more consistent and reliable information—faster!
Find out more.

SPSS Inc. honored for delivering financial sector ROI
Based on the significant return on investment achieved by SPSS Inc. customer Natexis Assurances, the Financial Times Group named SPSS’ PredictiveMarketing™ application “CRM Solution of the Year” as part of its annual Banker Technology Awards. Using PredictiveMarketing, a marketing campaign optimization application, Natexis doubled its campaign revenue, while cutting its direct mail volume in half.
Find out more about the award.
Read the Natexis case study.

Clementine® voted #1 in industry user poll for fifth consecutive year
Five years in a row, readers of KDnuggets News have picked Clementine, SPSS Inc.’s market-leading data mining workbench, as the data mining tool they use the most. AnswerTree®, SPSS Inc.’s decision-tree application, ranked third in the poll. KDnuggets News, a data mining and knowledge discovery e-newsletter, conducts the “Data Mining Tools Regularly Used” poll annually.
Find out more.

Synovate chooses Dimensions™  for worldwide operations
Synovate, a leading global market research firm, has named SPSS Inc. its preferred worldwide technology provider. Synovate will use SPSS’ Dimensions market research platform to collect and manage data at more than 50 locations around the world, and to create custom solutions that deliver added value to its clients.
Find out more.

To unsubscribe or to receive SPSS Direct in plain-text format, please click the �Unsubscribe� link below or send an e-mail to [email protected] with the words Remove Me in the subject line. Your unsubscribe request may take up to 10 business days to process. You may receive e-mail from SPSS Inc. during the 10-day processing period. Please do not reply directly to this newsletter.

SPSS Inc., 233 S. Wacker Dr., Chicago, Illinois 60606, U.S.A.