June 2005
SPSS Training
SPSS Trainer Tip:
ShowCase
Suite 7.0
SPSS Training and Education Services Update


SPSS TechTips
ShowCase Query: Creating conditions against current dates

Save $300 on SPSS Directions 2005 registration

ShowCase Suite 7.0 offers enhanced analytics

Join us for ShowCase Suite 7.0 Launch Roadshow

Rabobank improves lead quality and campaign effectiveness
New Dimensions 3.0 services and training courses available
Five tips for preventing "click fraud"
Market researchers: Join SPSS at ESOMAR Congress 2005
 

 

Save $300 with early registration for SPSS Directions 2005
Take advantage of the more than 70 breakout sessions scheduled for the SPSS Directions 2005 user conference, November 16-19, in Las Vegas, Nevada. Session topics include research and statistics, business intelligence, survey and market research, data mining and predictive applications, analytics in the public sector, new product introductions, and technical tips and tricks. There's something for everyone! And, if you register by August 20, you'll save $300 on the registration fee. Click the link below to find out more about the many breakout sessions offered at SPSS Directions 2005.
Learn more about the SPSS Directions 2005 breakout sessions.


New ShowCase® Suite 7.0 provides enhanced analytics for iSeries users
SPSS' new ShowCase Suite 7.0 gives you even greater insight into critical business operations, such as financial conditions, merchandising, production, supply chain operations, marketing, and customer relationship management (CRM). This release includes major enhancements that strengthen your ability to create, implement, and manage multiple analytic applications. In addition, Hyperion® Solutions' Essbase® 7.1 is now available for the IBM® eServer� iSeries� platform. Click the link below to learn more about ShowCase Suite 7.0.
Learn more about the ShowCase Suite.
See what's new in ShowCase Suite 7.0.


Join us for the ShowCase Suite 7.0 Launch Roadshow
Gain an in-depth look at the new and enhanced capabilities of ShowCase Suite 7.0 at a launch event in Chicago (July 12), Atlanta (July 14), or New York (August 4). You'll have the opportunity to see demonstrations of ShowCase Suite components, learn helpful upgrade tips, network with peers, and much more. Plus, you'll receive a free ShowCase Suite 7.0 Launch Kit just for attending! Seating is limited, so click the link below to register today for the event nearest you.
Register for the ShowCase Suite 7.0 Launch Roadshow.


Rabobank improves lead quality and marketing campaign effectiveness
Rabobank, the largest financial services provider in the Netherlands, wanted to improve its lead-generation and marketing programs for private and corporate customers. Using PredictiveMarketing from SPSS, Rabobank reduced by two to four weeks the time needed to launch new marketing initiatives, and was able to produce higher quality leads for more effective marketing campaigns. In addition, PredictiveMarketing provides timely leads to Rabobank's local banks and financial advisors, so they can respond quickly to customer needs.
Read the full Rabobank story.


Ensure success with new Dimensions� 3.0 services and training courses
Dimensions 3.0 offers an unprecedented range of opportunities for conducting everything from large-scale, multimodal research to smaller, more focused surveys. To ensure maximum value for both new and upgrade customers, we've developed a suite of Dimensions 3.0-specific services and training courses�many available either on-site or remotely. From installation and upgrading to scripting management and strategy, you'll get the guidance and skills you need. Click the link below to learn more about Dimensions 3.0 services and training courses.
Learn more about Dimensions 3.0 services and training.


Five tips for preventing pay-per-click advertising fraud
If your organization uses pay-per-click advertising to drive sales and Web traffic, up to 20 percent of your daily clicks may be fraudulent. Click fraud most often involves clicking repeatedly on an ad to drive up costs and limit the number of times the ad is viewed by legitimate prospects. This brief article provides five ways to uncover and prevent click fraud, including using predictive Web analytics to monitor online behavior and anticipate fraud attempts. Click the link below to read the full article.
Find out more about preventing click fraud.


Market researchers: Join SPSS at ESOMAR Congress 2005
At the 58th annual ESOMAR Congress, held September 18-21 in Cannes, France, you'll join premium sponsor SPSS Inc. and market research industry experts and peers to explore this year's focus: making a difference in business and society with market research. Click the link below to visit the official ESOMAR Web site.
Register today for ESOMAR Congress 2005.

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