New speakers for SPSS Directions 2004
This just in: Two new keynote speakers have been added to the SPSS Directions 2004 user conference program. Robert C. Blattberg, PhD, professor at Northwestern University’s Kellogg Graduate School of Business and co-author of Customer Equity, will present “Predictive Analytics: The Enabler of Customer Equity.” Richard D. DeVeaux, PhD, professor in the Department of Mathematics and Statistics at Williams College, will present “Predictive Analytics: Making It Pay Off.”
Find out more and register.

Center Parcs Europe reduces marketing costs, increase revenues
The main goal of Center Parcs, Europe’s market leader in short-break holidays, is to achieve maximum occupancy at the 15 parks it operates across four countries. Using SPSS PredictiveMarketing™ to accurately predict customer needs, Center Parcs went from sending two bulk mailings per year to contacting only the customers who are most likely to respond. As a result, the company reduced direct marketing costs by $1.5 million and increased revenues by $1.65 million.
Read the full story.

Creating profits with telemarketing in the age of “Do Not Call”
In this article, SPSS Inc.’s Colin Shearer, vice president of the Customer Analytics Business Center, discusses how advanced technologies support new telemarketing strategies for reaching receptive customers in a restrictive marketing climate. The article was originally published in the March 10 issue of The DMA Spotlight on Teleservices, an e-mail newsletter from the Direct Marketing Association.
Go to the full article.

Join SPSS at the Gartner Business Intelligence Summit 2004 in April
The Gartner Business Intelligence Summit 2004 is the forum for issues related to accessing and analyzing business information. Join SPSS Inc. vice president Colin Shearer for a discussion of the latest predictive analytic applications, and learn how Gartner analysts view the roles of data mining and predictive analytics in business intelligence strategies. Sign up today!
Find out more and register.

Share your analytics success stories at SPSS Directions 2004
Has your organization applied analytics—and achieved business results—in an interesting and innovative way? We want to hear from you. Share your ideas and best practices, and inspire others, at the SPSS Directions 2004 user conference. We’re looking for real-world case studies that demonstrate how to use analytics for measurable business results. To be considered for the conference, simply complete our online proposal form by Friday, April 30, 2004.
Get the details.

To unsubscribe or to receive SPSS Direct in plain-text format, please click the �Unsubscribe� link below or send an e-mail to [email protected] with the words Remove Me in the subject line. Your unsubscribe request may take up to 10 business days to process. You may receive e-mail from SPSS Inc. during the 10-day processing period. Please do not reply directly to this newsletter.

SPSS Inc., 233 S. Wacker Dr., Chicago, Illinois 60606, U.S.A.