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What Makes SPSS Unique

For more than 37 years, SPSS has been the clear leader in analytics technology. Here are some of the reasons that customers have selected SPSS software to drive their decision making:

• A history of innovation
• Solving organization's most challenging business issues
• A complete, 360� view into customers
• Comprehensive predictive analytics technology
• An integrated, enterprise-scalable platform
• Real-time decision optimization capabilities
• Easy integration with operational systems
• Open, standards-based architecture
• A faster return on your software investment
• A lower total cost of ownership (TCO)

A History of Innovation in Analytics Technologies
SPSS is the leader in predictive analytics technologies. For more than 37 years, SPSS has enabled its customers�more than 120,000 corporations, academic institutions, healthcare providers, market research companies and government agencies�to better focus their operations and improve their performance. Our software helps organizations optimize interactions with their customers, regardless of whether they�re patrons, employees, patients, students, or citizens, and ensure that the actions they are taking today will positively affect their ability to reach tomorrow�s goals.

SPSS customers include:

• Customers in more than 100 countries around the world use SPSS analytics
• More than 95% of the Fortune 1000 are SPSS customers
• Both the Republican and Democratic parties poll citizens using analytics from SPSS
• All 50 U.S. state governments use analytics from SPSS
• The top 10 largest market research firms use SPSS software
• The top Fortune 500 telecommunications companies are SPSS customers
• More than 90% of the top U.S. universities use SPSS software
• More than 85% of the top consumer packaged goods companies use SPSS analytics
• The top 10 pharmaceutical companies in the world use SPSS analytics
• The largest newspaper companies in the U.S. use SPSS software

Solving Organizations� Most Challenging Business Issues
Whether you�re a commercial organization seeking to attract or retain customers more efficiently, increase the value of existing customers, or minimize losses due to fraud, SPSS has a solution designed to meet the needs of your business.

Government agencies use SPSS predictive analytics software to detect fraud, non-compliance with laws or regulations, and to protect public safety and provide homeland security. Educational institutions use predictive analytics to manage resources by predicting demand for programs, and to raise funds cost effectively. Non-profit organizations use these technologies to anticipate program demand and raise funds. Scientific and healthcare organizations carry out lifesaving research, improve patient outcomes, and manage their business operations effectively, through the use of predictive analytics.

For more than three decades, SPSS has enabled organizations to anticipate and quantify changes in people�s attitudes, preferences, and behavior so that they can confidently adapt strategies and tactics to meet their goals.

A True 360� View of Your Customers
In this era of increased competition for customers, organizations that capitalize on their customer interactions at every touch point achieve a sustainable competitive advantage. To gain this, however, you need more than just a customer�s transaction history and demographic information. You must understand their opinions and attitudes, what they say or write, and what they do when they visit your Web site.

SPSS solutions help you both understand and predict customer behavior by using a unique combination of historical and demographic data from your operational systems and attitudinal data gathered through the many channels you use to communicate with your customers� your call center, Web site, surveys, and other vehicles. Our software enables you to develop in-depth customer understanding by using all of your customer information together, both traditional structured data and unstructured data, such as call center notes and responses to open-ended survey questions. No longer will critical customer insights remain hidden and unused in data silos. The result is a 360� view of your customers�a comprehensive picture that enables you to act quickly and effectively�and gives you a decisive advantage over your competitors.

Comprehensive Predictive Analytics
SPSS predictive analytics software improves business processes by directing, optimizing, and automating decisions made throughout an organization. Predictive analytics includes both the analysis of past, present, and projected future outcomes using advanced analytics, and decision optimization for determining which action will drive the optimal outcome. The recommended action is then delivered to the systems or people that can effectively implement it. Unlike other vendors that offer either limited predictive capabilities or predictive analytics that cannot be deployed enterprise-wide, SPSS� comprehensive technology is highly scalable and interoperable, enabling you to perform predictive analytics across disparate data sources and leverage your existing technology investments.

An Integrated Platform for Predictive Analytics
Unlike an isolated analytics tool with limited applicability or an elementary analytics component that meets only a fraction of your business objectives, SPSS technology is robust and expandable. With SPSS software you can address your enterprise�s predictive analytic needs, whether they require reporting, statistics, data mining, text analysis, Web analytics, survey analysis, decision optimization, or a combination of these capabilities. Our integrated technology suite is designed to expand as your predictive needs grow.

Real-Time Decision Optimization: For Effective Decisions that Need to be Made Now
When interacting with customers�over the Web, on the telephone, through direct mail, in a store�SPSS technology can deliver a recommendation, along with supporting information, on the most appropriate action to take with that particular customer. Our software evaluates possible alternative actions, predicts which one a customer is likely to respond to, factors in which response will be most beneficial to your business, and then makes the recommendation to the systems or people that can take the action. The result is greater achievement of organizational goals, whether they�re associated with revenue generation, cost reduction, customer retention, or fraud prevention.

Solutions that Easily Integrate with your Operational Systems
To maximize the value your organization gains from predictive analytics, it has to be made a part of your day-to-day business operations.

SPSS provides technology that allows businesses to easily and effectively use predictive results by embedding them within their existing applications, such as marketing campaign management systems, call center applications, and more. Our software integrates with software from a wide range of vendors, including Siebel Systems, Oracle/PeopleSoft, SAP, e.Piphany, and many others. By integrating predictive analytics into your operations, organizations gain measurable competitive advantage through the improvement of their business processes.

Open, Standards-Based Technology
SPSS software follows industry standards such as OLE DB for data access, XMLA for data/format sharing, PMML for predictive model sharing, SSL for Internet security management, and LDAP/Active Directory Services for authentication and authorization, just to name a few. Our technology is easy to learn, works with your existing data structures, and easily integrates with most CRM vendor�s technology.

A Faster Return on Your Software Investment
Unlike many other software solutions, SPSS predictive analytics solutions don�t require long implementation periods. Predictive analytics from SPSS can be implemented quickly, so your organization begins reaping immediate value. Customers are up and running within months, not years.

For example, BankFinancial, an 80+ year-old financial institution with more than $1.5 billion in assets, implemented an SPSS predictive analytics solution designed to optimize marketing campaigns. Within two months, the solution was up-and-running and the organization experienced a 700% increase in campaign response rates.

FBTO, an insurance company and part of the Achmea Group, one of the largest financial services providers in the Netherlands, implemented a predictive analytics solution from SPSS. In two months, FBTO achieved measurable increases in marketing response rates and lower overall marketing costs.

A Lower Total Cost of Ownership
Your organization has already made investments in data storage, operational systems, customer relationship management solutions, IT infrastructure and, of course, in staffing. Unlike other vendors, who require additional investments in hardware and components such as proprietary databases in order to effectively implement their solutions, SPSS technology is designed to work with your existing technology infrastructure and staff resources.

To match the standard functionality of SPSS technology, competitors often require customers to invest in an extensive IT infrastructure as well as purchase critical functional components �a la carte.� SPSS keeps your cost of ownership low by providing you with open technology and flexible licensing options. Our software products integrate both with each other and with your existing systems, so you get exactly what you need to accomplish your goals.

To learn more about the ways in which your organization can benefit from SPSS technology, please contact your local sales office.